An artisanal alfajor brand from Ushuaia, created to offer visitors a quality product that reflects Tierra del Fuego.
We developed the brand identity and packaging system, with original illustrations inspired by the region’s landscapes giving each alfajor variety its own visual identity. The work also included the design of multipack boxes.
Art direction, photography and communication brought these elements together, making the landscapes of Tierra del Fuego part of the product experience.
